Advisory

I advise founders who are building things people actually want.

Most advisors give you frameworks. I give you the thing I wish someone had told me when I was stuck on the exact same problem last month.

I work hands-on with early-stage founders on go-to-market strategy, product development, and growth. My approach is simple: I'm building companies right now too, so the advice comes from the trenches, not from the sidelines.

How I work

Go-to-market

Finding your first customers, positioning, pricing, and the unglamorous work of getting people to care.

Product

What to build, what to cut, and how to make something people genuinely love using.

Growth

Scaling what works, killing what doesn't, and staying focused when everything feels urgent.

Get in touch

Tell me what you're building and where you're stuck.